Wholesale Price Calculator
Calculate wholesale and retail prices, understand keystone markup, and plan minimum orders.
Wholesale Price
—
Cost × multiplier
Recommended Retail Price (RRP)
—
Wholesale × 2 (keystone retail)
Your Cost—
Wholesale Profit—
Wholesale Margin %—
Retailer's Margin at RRP—
Implied Wholesale (Retail ÷ 2)
—
Standard keystone: wholesale = retail ÷ 2
At Retail ÷ 2.5 Wholesale—
At Retail ÷ 2 Wholesale—
Max cost for 50% wholesale margin—
Minimum Units Required—
Revenue at Minimum—
Units needed at common minimums:
These calculators provide estimates for planning purposes. Consult a tax professional for business financial advice.
Understanding Wholesale Pricing
- Keystone markup means doubling the wholesale price to get retail. Retailers expect this room to make a profit.
- Your wholesale price should be 2–2.5× your total production cost so you profit at wholesale rates.
- RRP (Recommended Retail Price) gives retailers guidance and protects your brand from being undercut.
- Never price below cost. If 2× cost doesn't cover expenses, your cost structure needs review.
Wholesale Tips
- Set a minimum order to make wholesale financially worthwhile (common: $100–$300).
- Offer a line sheet with your wholesale and RRP prices clearly listed.
- Consider a minimum order quantity (MOQ) in addition to a dollar minimum.
About this Wholesale Price Calculator
Use this free Wholesale Price Calculator to get quick, accurate results directly in your browser. It is designed for everyday use with no signup, no downloads, and no account required. No signup is required, and the tool works on phones, tablets, and desktop browsers.