Wholesale Price Calculator

Calculate wholesale and retail prices, understand keystone markup, and plan minimum orders.

Total Product Cost ($) materials + labor + overhead per unit

Wholesale Multiplier

Wholesale Price

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Cost × multiplier

Recommended Retail Price (RRP)

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Wholesale × 2 (keystone retail)

Your Cost—

Wholesale Profit—

Wholesale Margin %—

Retailer's Margin at RRP—

Current Retail Price ($)

Implied Wholesale (Retail ÷ 2)

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Standard keystone: wholesale = retail ÷ 2

At Retail ÷ 2.5 Wholesale—

At Retail ÷ 2 Wholesale—

Max cost for 50% wholesale margin—

Minimum Order Value ($) your required minimum

Wholesale Price per Unit ($)

Minimum Units Required—

Revenue at Minimum—

Units needed at common minimums:

These calculators provide estimates for planning purposes. Consult a tax professional for business financial advice.

Understanding Wholesale Pricing

Keystone markup means doubling the wholesale price to get retail. Retailers expect this room to make a profit.
Your wholesale price should be 2–2.5× your total production cost so you profit at wholesale rates.
RRP (Recommended Retail Price) gives retailers guidance and protects your brand from being undercut.
Never price below cost. If 2× cost doesn't cover expenses, your cost structure needs review.

Set a minimum order to make wholesale financially worthwhile (common: $100–$300).
Offer a line sheet with your wholesale and RRP prices clearly listed.
Consider a minimum order quantity (MOQ) in addition to a dollar minimum.