Retail Markup Calculator
Calculate markup and margin both ways — and understand the critical difference between the two.
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Selling Price
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Profit $
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Margin %
Enter cost and markup to see results.
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Profit $
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Markup % (on cost)
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Margin % (on price)
Enter price and cost to see results.
Markup vs. Margin — What's the Difference?
Markup is calculated on cost: a 50% markup on a $10 item = $15 selling price.
Margin is calculated on price: $5 profit on a $15 sale = 33.3% margin.
Same numbers — different percentages. A 50% markup always equals a 33.3% margin.
These calculators provide estimates for planning purposes. Consult a tax professional for business financial advice.
Markup / Margin Reference Table
| Markup % (on cost) | Margin % (on price) | Multiplier | Example: $10 cost → price |
|---|---|---|---|
| 25% | 20% | 1.25× | $12.50 |
| 33% | 25% | 1.33× | $13.30 |
| 50% | 33% | 1.50× | $15.00 |
| 100% | 50% | 2.0× | $20.00 |
| 150% | 60% | 2.5× | $25.00 |
| 200% | 67% | 3.0× | $30.00 |
| 300% | 75% | 4.0× | $40.00 |
Formula: Margin % = Markup % ÷ (1 + Markup %)