Retail Markup Calculator
Calculate markup and margin both ways — and understand the critical difference between the two.
Enter cost and markup to see results.
Enter price and cost to see results.
Markup is calculated on cost: a 50% markup on a $10 item = $15 selling price.
Margin is calculated on price: $5 profit on a $15 sale = 33.3% margin.
Same numbers — different percentages. A 50% markup always equals a 33.3% margin.
These calculators provide estimates for planning purposes. Consult a tax professional for business financial advice.
Markup / Margin Reference Table
| Markup % (on cost) | Margin % (on price) | Multiplier | Example: $10 cost → price |
|---|---|---|---|
| 25% | 20% | 1.25× | $12.50 |
| 33% | 25% | 1.33× | $13.30 |
| 50% | 33% | 1.50× | $15.00 |
| 100% | 50% | 2.0× | $20.00 |
| 150% | 60% | 2.5× | $25.00 |
| 200% | 67% | 3.0× | $30.00 |
| 300% | 75% | 4.0× | $40.00 |
Formula: Margin % = Markup % ÷ (1 + Markup %)
About this Retail Markup Calculator
Use this free Retail Markup Calculator to get quick, accurate results directly in your browser. It is designed for everyday use with no signup, no downloads, and no account required. No signup is required, and the tool works on phones, tablets, and desktop browsers.